Kraft Macaroni and Cheese, a kitchen household staple for 85 years, is getting a name change.
Kraft Foods announced Wednesday it is shortening the name to “Kraft Mac & Cheese.” Why? “The change from ‘macaroni and cheese’ to ‘mac & cheese,’ is meant to reflect the way fans organically talk about the brand,” the company wrote in a press release. The Kraft Mac & Cheese boxes will also have an updated logo and simpler packaging.
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